Collaboration with Rose Attal. This project introduces a new (imaginary) Kenzo fragrance "Love me tender" available in limited edition on February 14th for Valentine's Day. The campaign focuses on the individual rather than the couple. The tagline "This Valentine's day, fall in love with yourself" invites consumers to seduce themselves by feeling attractive while wearing the fragrance. The idea of the project is to take the time to treat yourself and enjoy an intimate moment on Valentine's Day. The design of the bottle is in progress and will appear on the poster very soon.